Activism has taken many forms, yet the approach of Patagonia has sent it to new heights by design. The environmentally friendly brand has made a statement in its clothing close to the place it is referring to.
Hidden in a pair of limited edition shorts is a message that speaks volumes. A message that irks the powers that be and massages the concerns and sentiments of those concerned about climate change.
Patagonia has a gallery of pro-environmental statement clothing and unapologetically lists a section of its website as ‘activism’. If you didn’t know the politics of this world-renowned company, you will do following a brief visit to their website. Clothing condemning big oil and statement t-shirts that say “protect our peaks” grace their recycled and repurposed designs. So what I am about to tell you should come as no surprise.
Stitched into a pair of limited edition shorts is a very simple, yet brief message to the ones who are rolling back environmental protections in order to make a very short term profit – “VOTE THE ASSHOLES OUT” it reads.
Patagonia made a statement regarding the fashion easter egg by saying – yes, it is directed at the president and those intending to derail climatical progression.
