Did you expect anything less from the man? Kanye has embraced the hype, amplifying it into a digital visual clock.
You will of course require a subscription to Apple Music, and the reception is choppy at best with some unable to see anything. The broadcast is without sound.
Apple said: “This exclusive livestream event features Kanye West preparing and presenting his 10th album ‘Donda’, live from Mercedes-Benz Stadium in Atlanta.”
So far, Vic Mensa, Chance The Rapper and Steve Lacy have visited Kanye in his temporary one bed room at the Mercedes-Benz Stadium, Atlanta.
Though the set-up is rather self inflated, we would expect nothing less from Kanye, though we hope it is an album worth listening to considering the lengths he has gone to drum up hype.