two iphone models pictured in natural titanium colour. Both the front and back of the top part of the phone is on display.

Apple Officially Launches iPhone 15 Pro and iPhone 15 Pro Max: What’s New?

Cautious Excitement: iPhone users begrudgingly accept new Pro and Pro Max models. Concerns linger regarding human rights and for the climate

Last updated: August 4th 2025

Anticipation is steadily mounting as Apple prepares for tomorrow’s launch of the iPhone 15 Pro and iPhone 15 Pro Max. This highly anticipated release has sparked substantial excitement, as it’s poised to usher in novel features and a revamped design to the smartphone landscape. However, amid the anticipation, some issues remain.

One notable concern revolves around the human rights situation in China, where Apple conducts a significant portion of its manufacturing. The tech giant has faced criticism for its involvement in a country accused of marginalising and persecuting the Uyghur minority, and even allegations of genocide. This ethical dilemma casts a shadow over the company’s production practices, more so as the press shifts away from the story in light of Ukraine’s conflict.

Another arises from the perception that users may be growing weary of the iPhone’s familiar offerings. As the smartphone market matures, some critics question whether the iPhone 15 Pro and Pro Max will truly break new ground or leave users feeling that they’ve seen it all before.

Aerospace-Grade Titanium: Lightness Meets Durability?

One of the key highlights of the new iPhones is their use of aerospace-grade titanium in their construction. This material is known for its strength-to-weight ratio, potentially making these models the lightest among Apple’s Pro lineup. However, there have been questions raised about the durability of the titanium casing, particularly regarding its susceptibility to scratches and scuffs.

Scratch marks are notable on the new iPhone credit: nirmaltv (Twitter)

Customizable Action Button: A Shift in User Control

Apple is introducing an innovative feature in the form of the Action button, which replaces the traditional ring/silent switch. This button aims to offer users greater control and convenience by providing quick access to various functions, including the camera and flashlight. It will be interesting to see how users respond to this change and whether it enhances the overall iPhone/iOS experience.

A17 Pro Chip: A Boost in Performance

Underpinning the new iPhones is the A17 Pro chip, built on 3-nanometer technology. The new chip is expected to deliver an enhanced performance, with improvements in graphics processing and AI capabilities. The promise of hardware-accelerated ray tracing opens up possibilities for advanced gaming experiences on mobile devices. That is, if you’re into that sort of thing, on a “Pro” smartphone.

Pro Camera System: A Focus on Photography

Photography enthusiasts can look forward to exploring the capabilities of the pro camera system on the iPhone 15 Pro and Pro Max. With multiple lenses and computational photography enhancements, these devices are expected to offer impressive image quality and versatility. Night mode improvements and Smart HDR enhancements further bolster the camera’s appeal.

iOS 17: What Lies Ahead

Tomorrow’s launch also coincides with the introduction of the iOS 17 operating system, though many have been able to download it for older models already. While Apple has teased new features and improvements, the overall impact on user experience remains to be seen. Updates to core apps like Phone and Messages are anticipated, but the extent of these changes will be a point of interest and likely to be more novelty than life-changing.

What does the press say?

The iPhone 15 Pro and Pro Max were put through their paces, having been reviewed by several outlets. Mashable said the new iPhones excel with their new titanium chassis which significantly reduces weight, the inclusion of USB-C, and noteworthy camera improvements, including a 5x telephoto lens. However, it’s noted that the battery life remains unchanged, and the Pro Max starts at a higher price point, albeit with increased initial storage capacity. Wired agrees with the advantages of USB-C and the lighter design due to titanium, and appreciates the addition of the ‘Action Button’ and the Pro Max’s impressive battery life.

The Verge commended its camera improvements, particularly the 5x lens, and found the phones are lighter and more comfortable to hold. However, they observe a higher starting price and note that the included USB-C cable lacks fast data transfer support. As for Engadget, they also emphasized the iPhones’ smaller and lighter design and highlighted the phones’ support for console-level gaming but mentioned that some may find the colourations rather uninspiring.

Environmental Sustainability: A Continuing Commitment

Apple’s unwavering commitment to environmental sustainability shines through in the design of the iPhone 15 Pro and Pro Max. These cutting-edge devices proudly incorporate recycled materials and eco-friendly packaging as part of Apple’s ongoing mission to minimize its environmental impact.

Nonetheless, it’s noteworthy that, despite these eco-friendly initiatives, Apple persists in its policy of excluding a plug from the packaging. Although this move is meant to minimise packaging and waste, it has the potential to amplify users’ carbon footprint as they procure separate charging accessories. This often entails additional weight and shipping, consequently necessitating more fuel for transportation, thus elevating carbon footprints.

Human Rights of Uyghur Community Still Under Threat

It’s crucial to recognize that Apple’s manufacturing processes still largely take place in China, a nation that has faced significant scrutiny for its treatment of the Uyghur minority population. Reports of marginalization, persecution, and accusations of genocide against the Uyghurs have raised ethical concerns regarding companies operating within China.

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