We ride the train of views, forgetting the people behind each click. Have we lost our minds?
Adept emotional intelligence or in-depth promotional measurements?
As we scroll our phones and press buttons to activate their shutters, in the distance a musk of background proverbial sayings are being released across television screens alongside YouTube tutorials and travelogues. Lost long ago, they’re quite frankly, sayings without meaning.
‘What’s trending?’
A message relayed to garner interest from the masses, signalling to simply just signal to others that we are indeed – one of the masses. They attempt to understand the industry in snapshots of happenings around the globe. Events, we can never truly be a part of, and if we are, we often miss out thanks to a rectangular distraction in our pockets.
‘What’s happening’?
We’re a consequence of someone else’s consequence, brushing over the strokes of someone else’s painting in a restorative message that came before.
And here lies the problem. We’re so caught up in a web of what’s happening that we forget what’s really happening at all. We’ve fallen into the hour hands of TikTok, sticking to a trend of whatever is happening next, unaware of what lurks in the darkened corner of influencer silk.
But in upholding someone’s else art, we forget to paint our own, and instead sow their seeds instead of ours. Another’s dream, is quite simply—theirs.
Forget, but not forgotten
This world, isn’t round anymore, isn’t flat but isn’t square either. Chiselled from insufferable loneliness created from a need that never existed, born from twisted rhetoric and renewable technologies but never renewable energies, just distracting synergies.
‘Watch now before you…’, ‘don’t buy until you…’. It all seems rather deja vu, from one channel to the next, and one episode to another. The script remains a template, adjusted to suit the needs of no one but procrastination partnered with coffee and snacks.
Should we get it together, or has evolution drawn us to a path of robotics, short attention spans and ‘shorter-the-better’ videos? We watch, but are we truly watching? Watching but not listening, listening but not really.
They say content is king, but does content contain anything anymore for evermore?
Photo: Twm1340

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