Sincerely Keane Shares Poignant New Release ‘Good Die Young’

One of London’s most underrated rappers lights a beacon for socially conscious hip-hop

Last updated: 5th August 2025

There’s so much happening in UK music that we’re often detached from the rich tapestry of its hip-hop scene.

The official music video.

As the year draws to a close and things start to slow down, Sincerely Keane is speeding up. Dispatching some of the most versatile rhyme schemes in the game, he knows how to satisfy musical palates, and his latest is no different.

Vivid Storytelling

Following several releases, he has struck a partnership with producer 6hueyy for his new single Good Die Young. Helping to highlight the discourse surrounding the complexities of knife crime throughout the country, it is hastened by vivid storytelling in both his lyrical prowess and the release of a cinematic music video.

The production is a flawless endeavour, perfectly matching the rapper’s craftsmanship for storytelling.

Supported by an impactful hook, Keane’s interrogation of difficult subject matter—fuelled by an underlying national toxicity—is expertly communicated. If anything, it serves as a wormhole into a world where the uninitiated can fully grasp its implications.

Factual Representation

His performances are directed by the polished execution of a powerful flow, delivered without hesitation which is further enhanced by his consistency over a three minute piece.

By using national statistics, he leverages the reality to communicate what’s truly at stake: a bleak picture of governmental neglect. There is no doubting that this will ascend into the upper echelons as a masterpiece of the genre.

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