The Canadian artist builds excitement for his forthcoming LP with striking music videos and a large-scale charity concert ahead of its release.
Well known for his creative displays of musical feats, The Weeknd’s (real name Abel Tesfaye) new song featuring Anitta recently dropped to a roaring applause.
In typical style, the singer also employed an equally innovative music video to complement his new release. Directed by Freela Tet, visuals coincided with a Halloween release, sporting a nightmarish body horror theme.
The single, produced by Phantasm, is part of his upcoming album titled Hurry Up Tomorrow and will be released via Republic Records.
Album Release Date and Singles
The long play is part of a trilogy, serving as a successor to the 2020 release After Hours and the 2022 album Dawn FM.
There is no scheduled release date, though rumours suggest it could be available as soon as this month, with pre-orders open and streaming to pre-save.
So far, three songs have been revealed, including Dancing in the Flames, São Paulo featuring Anitta, and Hurry Up Tomorrow.
Brazilian Concert and Promotion
An announcement was hyped by a special concert in September held at Brazil’s Estádio Morumbi, with proceeds donated to the Brazilian Soul Fund, which supports communities affected by natural disasters.
Style and Themes
His music has explores themes of loneliness and existentialism, as heard on songs like Blinding Lights through the lens of the disorder of nightlife’s, and loneliness on Call Out My Name.
In true Weeknd fashion, Tesfaye continues to self-reference, and once again takes a deep dive into these subjects.
What Has The Weeknd Said About It?
The vocalist has remained coy about his soon to be released project, except for a series of statements in a launch video on social media. The transcript reads as a self-doubting declarations: “Attempted to cleanse the wounds with melodies and lights, a bulletproof bandage to shield what lies beneath.”
Speaking about its potential content, another commentary reads: “This album represents the creative apex of the project, serving as the third and final chapter crafted with existential and self-referential themes as seen with the latest visionary teasers that have set fans ablaze with anticipation for this concluding installment.”
Fan Reaction
His new work has attracted significant attention as he shifts from his original style.
Though recent soundscapes fall in line with classic Kin Kane material, fans remain perplexed by a slight shift in sonic identity,
While he has generally received acclaim, some fans have questioned his new approach, and feel let down by what they perceive as foreign to the artist’s original material.
Despite this, the singer—who also goes by the name, The Noise—continues to thrive, with more than 54 million YouTube views in this latest campaign alone. His music consistently breaks the monthly record for most Spotify streams, underscoring his influence in music.
Stanisland Magazine 
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