Scouse rapper EsDeeKid, whose real identity remains a mystery, is rumoured to be preparing to sign a major music contract
Liverpool-based rapper EsDeeKid, famed for remaining anonymous, has cultivated a large following in underground circuits. His mysterious approach to performances (a major part of his brand) has generated much talk, and now it appears the mask wearing rap artist is preparing to pen a multi-million-pound record deal. However, with little to substantiate these claims, rumours are all they are.
RELATED STORY: 4 Raws Remix — EsDeeKid Drops Remix Featuring Timotheé Chalamet
Firstly, a smaller presence in the United States would make it difficult to sign off on vast sums to secure a largely underground artist. The rapper has enjoyed great success in the UK and Europe, but when looking beyond the confines of his locale, labels may think twice.
Record Deal Redundancy
The other elephant in the room is that, with such success already, there is little incentive for EsDeeKid to sign a deal. Why rock the boat with an intrusive record label? Unless a contract explicitly grants full creative control, he risks being exploited by record executives who, let’s face it, love to meddle.
That said, his recent performance with Timothée Chalamet on the “4 Raws” remix has certainly put him on the map. However, this is likely a one off duet. Though while his growing fan base and recent disclosures could push him into stardom, his streaming numbers in the US have all but touched the ceiling, leaving much work to be done.
Sticking Points
Breaking America (the gold standard) for sustainable long-term success requires consistency, and not musically. The genre an artist works within largely defines their terms and longevity; he’s a rapper, yes, but a far cry from the country’s primary rap spectrum — hip-hop.
One lingering observation is the longevity of each track, which, on average is 1 minute 50, something some labels might not feel comfortable committing to. However, the bottom line is far more important for the machine and if it makes money, that’s all that matters to them.
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