The two parties get set for bold fashion plans
ASAP Rocky and eyewear giant Ray Ban have finally launched their collaboration, complete with a look book to drive their fresh campaign home.
The partnership sees the rapper take the position of Global Creative Director at the fashion outlet.
Creative Control and Influence
The brand launches their debut campaign highlighting the Wayfarer (Puffer), Clubmaster, and Balorama series. It features an oversized temple area, thick frames and a cluster of varying colourways sporting an iconic look with a splash of history.
Mayers has long been a fan of the brand, making the move a strategic prospect for both parties. He will oversee both its fashion division and Ray Ban Studios.
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