The supermarket giant launches its new fashion accessory, The Trolley Bag. Here’s what you need to know.
German supermarket giant, Lidl, continues to chase virality with its latest throw of the dice in the fashion world. Its new handbag, the Trolley Bag, is another masterclass in press attention, building on the style backbone of last year’s attempt.
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What You Need To Know
The Trolley Bag was designed by Lidl and New York–based creative designer Nik Bentel Studio, known for his eccentric style.
Crafted from industrial stainless steel, the sturdy yet sculpted look comes off as a halfway item. With details to complement it, like a trolley handle and detachable strap, it will likely see the light of day only at London Fashion Week. Like the company’s Croissant Bag, it will be gone in minutes, but more as a collector’s piece than a functional bag.
Buy One
The Trolley Bag is not available to purchase but is being given away for free as part of a raffle at a Lidl pop up event, The Lidl Fresh Drop, in London between 20th-21st February.
You can also try your fortune on the Nik Bentel Studio website by entering another ballot starting February 26th 2026.
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